The presence of “Amazigh Radio” in the national audiovisual scene: historical roles and future stakes
A symposium on “The Presence of the Amazigh Radio in the National Audiovisual Scene... Historical Roles and Future Stakes” was held on Friday, May 10, at the 29th International Book Fair, in order to shed light on the historical path of “Amazigh Radio” as a near-reference radio. In general, it proposes a wide diversity in its network of programs, and translates the will aimed at presenting a modern media product whose goal is to value the Amazigh language and culture, and highlight the cultural diversity and multilingualism that consolidate Morocco’s unity and ancient identity.
According to the interventions of Abdullah Al-Taleb Ali, director of Amazigh programs at the National Radio and Television Company, journalist Khadija Bousabri, and writer and journalist Al-Hassan Mouh Oussi; “Amazigh Radio”, affiliated with the National Radio and Television Company, provided audiovisual services in the ancient language of Morocco.
It was founded in 1938, and went through notable transformations that enabled it to play a fundamental role in embodying the integration of Amazigh culture and language with its three tributaries, Tamazight, Tashelhit and Tarifit into the national audiovisual scene. It worked to contribute within the package of channels of the National Company for Radio and Television in providing a public service in the audiovisual field. Based on standards of quality, professionalism, diversity, competitiveness and public benefit. Equality in access to it between male and female citizens and equity in covering the national territory.
In assuming this strategic role, the Amazigh radio took a cumulative path in communicating with its listeners, starting in the year 1938, broadcasting programs in Amazigh that did not exceed ten minutes at that time for the “Tashalhit” tributary (southern Morocco), then allocating another ten minutes in 1952 for the Tamazight tributary (Al-Wasat). Ten minutes in 1955 for the “Tarifit” (North) tributary, until the year 1974, when the volume of broadcasting in the Amazigh language would increase to 12 hours, at a rate of four hours per day for each tributary, as transmission began at midday and continued until midnight.
With the major institutional transformation witnessed by the national audiovisual scene and the establishment of the National Radio and Television Company, the presence of “Amazigh Radio” was strengthened, by moving on November 15, 2005 to 16 hours of continuous broadcasting, which enabled all three Amazigh tributaries to share five hours of transmission daily, and since At that time, “Amazigh Radio” made important efforts to extend the broadcast of its programs, to reach 24/24 hours, which was achieved in 2020.
Therefore, Amazigh radio has certainly made important strides and achieved basic goals, but the recipient still aspires for more.
Source : websites